Renew Labs Fitzroy, empowers Converse customers to renew, rethink, reuse and reimagine, what they have and what they do.
Converse has launched Renew Labs Fitzroy, a retail experience that showcases creativity, co-creation, inclusive ideation and the continuance of a waste-less future for the world. We know that materials matter, and through the services available at Renew Labs we will make them last even longer.
This centre for self-expression will host intimate creative workshops, engaging consumers to customise their Chucks, with patches, embroidery and eco-friendly dyes, alongside opportunities to refresh with cleaning, repair, and renew services. Centred around the Converse Renew product range and a business model that's purpose is to extend the life of our products, we challenge the status quo. Our foundation is a circular design principle that guides Renew products, as each shoe leads the next in reducing its impact on the planet. When we break barriers of culture, style, and innovation, we construct new.
As the driving force of everything we do, Converse All Stars, call for a shift in the way we think, plan, operate, and most importantly adapt to change. We’re rising to the challenge through the launch of this experimental space. All Stars will play an ongoing and active part in the Renew Labs journey as we collectively test, and learn to create positive change.
Gamechangers like Tamara Leacock, Joshua Space, Callum Preston, Precious Plastics and TreadLightly used their practice to transform the inside of Renew Labs. Our Australian community and consumers have always expressed an eagerness for new sustainable products. As a purpose driven initiative, the opening in Fitzroy was a symbolic choice - a space to come together for environmental specialists, All Stars, and consumers to share in the same vision.
As they pushed for a circular plastic economy, Precious Plastics developed alternate machines and technologies for breaking down waste. Constructing the shoe shelves in Renew Labs has made a change to the way we display footwear. Renew Labs will also act as a designated collection point for any pre-loved sports shoes that cannot be renewed, instead being recycled into products like gym flooring through TreadLightly’s initiative.
Prior to the launch, Collingwood based artist Tamara Leacock hosted the first Renew Lab workshop. Her brand R E M U S E Designs sits at the intersection between futurism and nature, Tamara channelling this to mentor Converse All Stars on ways to work low-impact dye techniques and other environmentally friendly customisation practices.
Renew Labs Fitzroy is open now, with limited-edition customised Chuck 70s and an apparel collection that highlight Tamara’s custom indigo dye treatment, only available to purchase from the Fitzroy store alongside the full Converse Renew product offering.
For more information and store details visit www.converse.com.au/renew-labs-fitzroy.
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