The official 2021 Adelaide Fringe Poster, embracing the vibrancy, colour and fun of the festival, has been unveiled today, kicking off the start of celebrations for the season.
Designed by Adelaide-based freelance digital illustrator Polina Tsymbal, the winning poster titled Frederique Fringe features Frederique on a penny-farthing, which the artist says encapsulates the joyfully bold spirit of the Adelaide Fringe.
“Adelaide Fringe is really the essence of having the freedom of who you want to be and how you want to do it and they encapsulate just that,” Polina said of her character, Frederique.
“I wanted to create an image that tells people where society encourages us to blend in, the Fringe urges you to let down your hair and be your remarkable, extraordinary self,” she said.
Polina wins $3,000 and free event registration to present her own exhibition as part of the Adelaide Fringe 2021.
In keeping with Adelaide Fringe’s open-access nature, there is a long history of the official poster being chosen from a design competition that anyone from around the world can enter.
Past entrants of the iconic poster competition include Driller Jet Armstrong, Sue Ninham, Michael Atchison, Pro Hart, Jonathon Oxlade, Jennifer Rimbault, Bronwyn Platten, Matthew Clarke and Dave Court.
Adelaide Fringe Director and CEO Heather Croall said the judging panel was overwhelmed by the incredible designs submitted by over 350 Australian and international artists.
“Polina’s design stood out to us because it reflects the bold, playfulness of the Fringe and encapsulates the celebration of creative expression, the Fringe offers artists, venues and the people of South Australia,” Ms. Croall said.
“Fringe is going to look a little different next year but we are excited to see the creativity and innovation from all of our artists and venues bringing an incredible 31 days for South Australians to enjoy. I can’t wait to see Frederique Fringe roll out across the city and thanks to Polina for such a colourful and striking poster.”
Polina’s artwork will be across Adelaide Fringe 2021 merchandise, which can be pre-ordered now via the Adelaide Fringe website.
Vouchers, membership and merchandise are available at adelaidefringe.com.au/shop
The Adelaide Fringe 2021 Poster Competition is proudly supported by Principal Partner, BankSA. Fringe is also proud to be partnering with Jarvis Subaru, which has provided the 2021 poster-branded car.
The 2021 Adelaide Fringe will run from 19 February until 21 March.
2021 ADELAIDE FRINGE POSTER DESIGN KICKS OFF WHEELY GOOD FESTIVAL FUN
21 Sept 2020
The official 2021 Adelaide Fringe Poster, embracing the vibrancy, colour and fun of the festival, has been unveiled today, kicking off the start of celebrations for the season.
Designed by Adelaide-based freelance digital illustrator Polina Tsymbal, the winning poster titled Frederique Fringe features Frederique on a penny-farthing, which the artist says encapsulates the joyfully bold spirit of the Adelaide Fringe.
“Adelaide Fringe is really the essence of having the freedom of who you want to be and how you want to do it and they encapsulate just that,” Polina said of her character, Frederique.
“I wanted to create an image that tells people where society encourages us to blend in, the Fringe urges you to let down your hair and be your remarkable, extraordinary self,” she said.
Polina wins $3,000 and free event registration to present her own exhibition as part of the Adelaide Fringe 2021.
In keeping with Adelaide Fringe’s open-access nature, there is a long history of the official poster being chosen from a design competition that anyone from around the world can enter.
Past entrants of the iconic poster competition include Driller Jet Armstrong, Sue Ninham, Michael Atchison, Pro Hart, Jonathon Oxlade, Jennifer Rimbault, Bronwyn Platten, Matthew Clarke and Dave Court.
Adelaide Fringe Director and CEO Heather Croall said the judging panel was overwhelmed by the incredible designs submitted by over 350 Australian and international artists.
“Polina’s design stood out to us because it reflects the bold, playfulness of the Fringe and encapsulates the celebration of creative expression, the Fringe offers artists, venues and the people of South Australia,” Ms. Croall said.
“Fringe is going to look a little different next year but we are excited to see the creativity and innovation from all of our artists and venues bringing an incredible 31 days for South Australians to enjoy. I can’t wait to see Frederique Fringe roll out across the city and thanks to Polina for such a colourful and striking poster.”
Polina’s artwork will be across Adelaide Fringe 2021 merchandise, which can be pre-ordered now via the Adelaide Fringe website.
Vouchers, membership and merchandise are available at adelaidefringe.com.au/shop
The Adelaide Fringe 2021 Poster Competition is proudly supported by Principal Partner, BankSA. Fringe is also proud to be partnering with Jarvis Subaru, which has provided the 2021 poster-branded car.
The 2021 Adelaide Fringe will run from 19 February until 21 March.
Just under a year ago, (while successfully slipping under everyone's online radar's) I made the decision to wrap up my freelance PR hustle and accept a job offer. I started freelancing 1. because I was inspired by the industry and wanted to bring my creativity to clients that I could work closely with my way, and 2. because I was hesitant to work for another employer after leaving my previous role due to some pretty traumatising workplace bullying and sexual harassment.
Being new to the industry, you're always overworked, underpaid and highly limited to how you can activate your creative ideas that just make so much sense to you, but can seem like an unimportant part of the matrix for those who have done things the same way for too long. Working for myself seemed like the obvious move in my career to jump into the deep end and flex on what I had learned in my first role from my boss who was dedicated to teaching me the ropes of PR. The next I knew, I was working for some awesome, small SA businesses on national PR campaigns that I was absolutely loving, by myself, for myself.
Then something crazy happened, businesses started reaching out to me with job offers to be a part of their team. Which set off a spark and a flurry of seek.com.au searches and eventually, me landing a role at a corporate business that I could only have wished for in my wildest dreams. Here are the six reasons why I decided to quit the freelance life and go cubical:
1. I Got Those Good Team Vibes
The team understood and loved that I was entrepreneurial, young and hungry. When I interviewed at this company and met everyone, I felt that this was truly a team I would work well with and learn from. Coming from freelance PR, I was able to recognise that I thrive when I work with a manager that clearly defines their expectations of me and gives me a bit of pressure when I need it, while delegating work to other team members with the best strengths to tackle that task.
I've had a warped idea of what the 9-5 would be since The Hills made working at Teen Vogue look so good |
2. I Was Looking For A Credibility Boost
I've worked with some of the biggest brands in Australia. Advantage Pharmacy, Spendless Shoes, Balfours, Astor & Tyne, Follow The Seed, Tasting Australia; but there's a big difference working with these brands for a short campaign vs. being dedicated to the brand journey over a long period of time. In my current role, I'm able to step back from the last year with a huge portfolio of work (especially as I directly manage communications for the pacific arm of the company during the COVID-19 crisis), which has taught me so much more by being able to be on-side long-term.
3. The Ability To Turn Off From Work
You only make as much as you work when you freelance. The hustle is non-stop because the only expectation for success is set by yourself (and if you're like me, it's never enough). When you freelance, it's easy to fall into 'bad' working habits like responding to emails out of hours to keep clients happy or never fully switching off because there's ALWAYS something more you could be doing. I know this way of working works for some people, but I'm the kind of person who needs a defined line between personal space for mental recovery, and work time to focus and get shit done.
BE REAL - this is all of us after five |
4. I Wanted To Expand My Skills Within A Niche
Coming straight out of University and into the glamourous life of Public Relations agency, the work was downright amazing. I know I'm skilled at crafting fun brand voices and creating unique campaigns for clients that aren't afraid to experiment, but I hadn't had a heap of experience with corporate voices and the extensive list of restrictions that comes with speaking publicly on the behalf of a multi-billion-dollar organisation with globally renowned brands. I wanted to challenge myself to be the best at communications across the board, not just at what I knew I was good at.
5. Consistent Pay
As a freelancer, there were weeks where I made no money, and weeks when I felt I was killing it. The ups and downs of freelance work meant that I wasn’t saving at all, much less for retirement. The idea of earning a consistent paycheck when I was chasing some clients three or four months after their invoices were due, all while I was navigating out of a domestic violence living situation, was a major reason behind making the switch.
Me, crying on the phone asking for people to please fucking pay me I have BILLS |
6. I Don't Think It Would Have Lasted
When I returned back to the 9-5, there were definitely challenges that I was ready to face head-on, but I don't regret making the switch from working for myself to corporate. In hindsight, I don't think my PR Agency would have been able to survive the impacts of COVID-19, with PR always being the first extra spend to be cut from the budget. Since starting with the company last year, I already secured a promotion to Communications Officer five months in and have upskilled in so many areas; including content creation, stakeholder management and project management. Here's to another year of corporate and learning even more about the complexities that come with working for a company with such an intricate organisational structure.
Just under a year ago, (while successfully slipping under everyone's online radar's) I made the decision to wrap up my freelance PR hustle and accept a job offer. I started freelancing 1. because I was inspired by the industry and wanted to bring my creativity to clients that I could work closely with my way, and 2. because I was hesitant to work for another employer after leaving my previous role due to some pretty traumatising workplace bullying and sexual harassment.
Being new to the industry, you're always overworked, underpaid and highly limited to how you can activate your creative ideas that just make so much sense to you, but can seem like an unimportant part of the matrix for those who have done things the same way for too long. Working for myself seemed like the obvious move in my career to jump into the deep end and flex on what I had learned in my first role from my boss who was dedicated to teaching me the ropes of PR. The next I knew, I was working for some awesome, small SA businesses on national PR campaigns that I was absolutely loving, by myself, for myself.
Then something crazy happened, businesses started reaching out to me with job offers to be a part of their team. Which set off a spark and a flurry of seek.com.au searches and eventually, me landing a role at a corporate business that I could only have wished for in my wildest dreams. Here are the six reasons why I decided to quit the freelance life and go cubical:
1. I Got Those Good Team Vibes
The team understood and loved that I was entrepreneurial, young and hungry. When I interviewed at this company and met everyone, I felt that this was truly a team I would work well with and learn from. Coming from freelance PR, I was able to recognise that I thrive when I work with a manager that clearly defines their expectations of me and gives me a bit of pressure when I need it, while delegating work to other team members with the best strengths to tackle that task.
I've had a warped idea of what the 9-5 would be since The Hills made working at Teen Vogue look so good |
2. I Was Looking For A Credibility Boost
I've worked with some of the biggest brands in Australia. Advantage Pharmacy, Spendless Shoes, Balfours, Astor & Tyne, Follow The Seed, Tasting Australia; but there's a big difference working with these brands for a short campaign vs. being dedicated to the brand journey over a long period of time. In my current role, I'm able to step back from the last year with a huge portfolio of work (especially as I directly manage communications for the pacific arm of the company during the COVID-19 crisis), which has taught me so much more by being able to be on-side long-term.
3. The Ability To Turn Off From Work
You only make as much as you work when you freelance. The hustle is non-stop because the only expectation for success is set by yourself (and if you're like me, it's never enough). When you freelance, it's easy to fall into 'bad' working habits like responding to emails out of hours to keep clients happy or never fully switching off because there's ALWAYS something more you could be doing. I know this way of working works for some people, but I'm the kind of person who needs a defined line between personal space for mental recovery, and work time to focus and get shit done.
BE REAL - this is all of us after five |
4. I Wanted To Expand My Skills Within A Niche
Coming straight out of University and into the glamourous life of Public Relations agency, the work was downright amazing. I know I'm skilled at crafting fun brand voices and creating unique campaigns for clients that aren't afraid to experiment, but I hadn't had a heap of experience with corporate voices and the extensive list of restrictions that comes with speaking publicly on the behalf of a multi-billion-dollar organisation with globally renowned brands. I wanted to challenge myself to be the best at communications across the board, not just at what I knew I was good at.
5. Consistent Pay
As a freelancer, there were weeks where I made no money, and weeks when I felt I was killing it. The ups and downs of freelance work meant that I wasn’t saving at all, much less for retirement. The idea of earning a consistent paycheck when I was chasing some clients three or four months after their invoices were due, all while I was navigating out of a domestic violence living situation, was a major reason behind making the switch.
Me, crying on the phone asking for people to please fucking pay me I have BILLS |
6. I Don't Think It Would Have Lasted
When I returned back to the 9-5, there were definitely challenges that I was ready to face head-on, but I don't regret making the switch from working for myself to corporate. In hindsight, I don't think my PR Agency would have been able to survive the impacts of COVID-19, with PR always being the first extra spend to be cut from the budget. Since starting with the company last year, I already secured a promotion to Communications Officer five months in and have upskilled in so many areas; including content creation, stakeholder management and project management. Here's to another year of corporate and learning even more about the complexities that come with working for a company with such an intricate organisational structure.
Pictured: Me; boss of my own PR Agency, definitely not having a mental breakdown early 2019 |
Pictured: Me; boss of my own PR Agency, definitely not having a mental breakdown early 2019 |
The recipe is as follows:
(Serves 3) 3 scoops of 48 Flavours Yuzo Sorbet 3 shots of Adelaide Gin's Classic dry gin 1.5 cup of Chios Gardens Natural Pink Lemonade 1 orange (juiced) 2 tablespoons honey (Blend and serve) Garnish with orange rind and lavender.
Adelaide Gin's Classic dry gin
Distilled in South Australia by Australian Distilling Co.
700ml, approximately 22 standard drinks
RRP $75 per bottle
Available online at adelaidegin.com.au
@adelaidegin_ on Instagram
48 Flavours Yuzo icecream
Available to buy at:
Paralowie Village Shopping Centre (Shop11a 3 Liberator Drive, Paralowie SA 5108)
Magill Rd (295 Magill Road, Trinity Gardens SA 5068)
Gouger St (Currently closed)
@48flavoursoffial on Instagram
@48flavours on Facebook
For more information and store opening hours head to www.48flavours.com.au
48 Flavours and Adelaide Gin Collab for a LIFE-CHANGING local-inspired Cocktail!
15 Jun 2020
The recipe is as follows:
(Serves 3) 3 scoops of 48 Flavours Yuzo Sorbet 3 shots of Adelaide Gin's Classic dry gin 1.5 cup of Chios Gardens Natural Pink Lemonade 1 orange (juiced) 2 tablespoons honey (Blend and serve) Garnish with orange rind and lavender.
Adelaide Gin's Classic dry gin
Distilled in South Australia by Australian Distilling Co.
700ml, approximately 22 standard drinks
RRP $75 per bottle
Available online at adelaidegin.com.au
@adelaidegin_ on Instagram
48 Flavours Yuzo icecream
Available to buy at:
Paralowie Village Shopping Centre (Shop11a 3 Liberator Drive, Paralowie SA 5108)
Magill Rd (295 Magill Road, Trinity Gardens SA 5068)
Gouger St (Currently closed)
@48flavoursoffial on Instagram
@48flavours on Facebook
For more information and store opening hours head to www.48flavours.com.au
It’s the most wonderful time of the year – no, we’re not talking about Christmas, but rather the annual month-long festival that puts the rad in Radelaide each February-March. That’s right, it’s Fringe festival season!
It’s the most wonderful time of the year – no, we’re not talking about Christmas, but rather the annual month-long festival that puts the rad in Radelaide each February-March. That’s right, it’s Fringe festival season!
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