Wow, just over a week to go and I realised I haven't even blogged about SAFFW. 

The weekend is something I'm so proud of. I've always been deeply invested in growing the culture of our city and now I'm actually a part of something that's making that happen. 

In Adelaide, it's very easy to feel small, to feel like you're alone and sometimes, to feel like people are out there waiting for you to fail. One thing I've learned this year is that we do all fail, we make mistakes, we look back and wish we did better on the things we care about. 

And after understanding that going all-in, that really committing to following my dreams was the only option I had - I joined Creative Director, Katelyn Ellery, on our journey of putting on Adelaide's biggest South Aussie exclusive weekend of fashion events. 

Please read my media release below for all the details ;) 

The South Australian Fashion Focus Weekend (SAFFW) is excited to officially announce the launch of its 2019 program. The highly anticipated weekend is set to take place across a three-day period with a highly curated selection of various fashion-forward events, including the Next-Gen Industry Mixer, Fashion in the Port Runway Production and concluding with the Adelaide community renowned Creative Lifestyle Market and Designer Showcase. 

The weekend features a myriad of designer brands and speaking opportunities from industry professionals; every single person, brand, and business being from South Australia.


Hosted by Ellery Events Australia (Social Network Gatherings, Marina Pier Markets, Rundle Place Style By Me), the national fashion events company is working with local designers, artists, small business owners, and creatives to provide a platform for the local Adelaide fashion industry to thrive.

SAFFW Creative Director, Katelyn Ellery, has spearheaded some of our state’s biggest community-oriented fashion events, adding SAFFW to their expanding portfolio that has grown on the basis of championing SA as a state of fashion and creativity.

“The South Australian Fashion Focus Weekend was the clear next step for SA’s fashion events. To be able to create an opportunity for local designers, models, and creatives to get involved in a professional fashion event that provides a platform for them to thrive with an accessible entry point, we’re aiming to re-energise the fashion industry with small business in mind.”


“Never before has there been an event like this, run by a team of volunteers that’s by the people, for the people. We’re seeking to shake up the status quo and create educational and showcase opportunities for our Adelaide fashion community.”



Written by Tayla Giles 

It’s the most fabulous time of the year: and no, we don’t mean Christmas (wonderful, yes - but far from fabulous). Guys, gals and non-binary pals, hold onto your wigs: Feast Festival has officially returned to frolic in Adelaide and is bigger, better and more fabulous than ever before!

This year, Feast Festival is proud to introduce Pridevember: a month-long celebration of all things queer: from LGBTIQ+ cabaret, comedy and theatre, to music, film and community events (just to name a few). 

As someone who is a member of the queer community (#bipride), The Iconic Blonde was invited to attend the Feast Festival VIP Launch on Thursday 7 November at the David Roche Foundation, where we were lucky enough to get a taste of the fabulous frivolities that lie in store this Feast Festival. 

The pristine marble-tiled halls of the Fermoy House along North Adelaide’s picturesque Melbourne Street provided the perfect venue for an equally fabulous launch evening. Established in 1999 by the late David Roche AM, The David Roche Foundation is home to a vast collection of exceptional art, antiques and “objets d’art” accumulated by avid collector Mr. Roche himself. 

Hosted by Feast Festival’s General Manager Helen Sheldon, the VIP Launch was held in the extravagant Roman Room amongst statues of scantily clad men (think the Statue of David and his wee little package). The front hallway had been transformed into a makeshift bar, where local legends Bickfords were serving free-flowing bubbly as roaming canapes made their way around the expansive halls. 


To help celebrate the launch in spectacular style, countless special guests took to the podium to show their solidarity and support for Feast. Making an appearance on behalf of South Australian Premier Steven Marshall, The Honourable David Pisoni MP, Minister for Innovation and Skills gave an educational speech on the history of LGBTIQ+ legislation in South Australia.  Warm words of welcome were also given by The David Roche Foundation’s Museum Director Robert Reason and Feast Festival AM and Producer Margie Fischer. 

To wrap up the launch on a comedic note, we were joined by Feast Festival’s latest and greatest ambassador and social media sensation Christian Hull, who also took the opportunity to shamelessly self-promo his role as Ringmaster in the Feast show Carnival: Feast Festival’s Opening Night Party which popped O F F on Saturday 9 November at the Migration Museum. 

A kiss on each cheek goes out to Feast Festival for inviting us to celebrate the launch of Feast Festival and Pridevember, which officially kicked off on November 9 and will be sticking around until November 24. Be sure to check out Feast Festival’s program of thrills and frills here and show your support to local, interstate and international LGBTIQ+ artists and performers. 


Thank you to James Landseer from Feast for the invite to this spectacular event.