Wow, just over a week to go and I realised I haven't even blogged about SAFFW.
The weekend is something I'm so proud of. I've always been deeply invested in growing the culture of our city and now I'm actually a part of something that's making that happen.
In Adelaide, it's very easy to feel small, to feel like you're alone and sometimes, to feel like people are out there waiting for you to fail. One thing I've learned this year is that we do all fail, we make mistakes, we look back and wish we did better on the things we care about.
And after understanding that going all-in, that really committing to following my dreams was the only option I had - I joined Creative Director, Katelyn Ellery, on our journey of putting on Adelaide's biggest South Aussie exclusive weekend of fashion events.
Please read my media release below for all the details ;)
The South Australian Fashion Focus Weekend (SAFFW) is excited to
officially announce the launch of its 2019 program. The highly anticipated
weekend is set to take place across a three-day period with a highly curated
selection of various fashion-forward events, including the Next-Gen Industry
Mixer, Fashion in the Port Runway Production and concluding with the Adelaide
community renowned Creative Lifestyle Market and Designer Showcase.
The weekend features a myriad of designer brands and speaking opportunities
from industry professionals; every single person, brand, and business being from
South Australia.
Hosted by Ellery Events Australia (Social Network Gatherings, Marina
Pier Markets, Rundle Place Style By Me), the national fashion events
company is working with local designers, artists, small business owners, and
creatives to provide a platform for the local Adelaide fashion industry to thrive.
SAFFW Creative Director, Katelyn Ellery, has spearheaded some of our
state’s biggest community-oriented fashion events, adding SAFFW to their
expanding portfolio that has grown on the basis of championing SA as a state of
fashion and creativity.
“The South Australian Fashion Focus Weekend was the clear next step for
SA’s fashion events. To be able to create an opportunity for local designers,
models, and creatives to get involved in a professional fashion event that
provides a platform for them to thrive with an accessible entry point, we’re
aiming to re-energise the fashion industry with small business in mind.”
“Never before has there been an event like this, run by a team of
volunteers that’s by the people, for the people. We’re seeking to shake up the
status quo and create educational and showcase opportunities for our Adelaide
fashion community.”
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